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Should we embrace the social media faker?
3 best practices of SEO for PR
8 questions to ask before any media interview
Astronaut sings David Bowie’s ‘Space Oddity’ from … space
8 steps to ‘tool-agnostic’ social media strategy
11 ways to make your Twitter chats a major force
Career Advice
| Nicole Reaney
4 misfit PR candidates you’ll likely interview
These common characters will arrive at your office and initiate the behaviors that (they think) work for them. On the plus side, the author also describes the winning applicant.
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Infographic
| Kevin Allen
Why marketers choose certain colors
This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.
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Writing & Editing
| Shanna Mallon
7 errors even good writers miss
When your job entails putting words together at a breakneck pace, the odds are good that your devious fingers will try to put one over on your brilliant mind. Caveat scriptor!
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Marketing
| Kevin Allen
KFC gets free buzz—from Gaza, of all places
Demand for the chicken has residents of the isolated strip paying triple the usual cost to have it smuggled past Israeli blockades, a four-hour trek. Talk about poultry in motion…
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Social Media
| Kevin Allen
Watch: A Facebook update in real life
What if new changes to your home were approached in the same way that the social network handles its incessant redesigns? A new video imagines how it might play out.
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Client Relations
| Scott Signore
3 reasons to find a new PR/social media agency
Enthusiasm, versatility, and effectiveness are musts in today’s business environment. Looks for these signs that you need to move on.
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Media Relations
| Mark Macias
How to apply PR skills at networking events
If you are your own brand, it makes sense that you should employ your professional acumen when presenting yourself to potential ‘clients.’
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Marketing
| Brian Conlin
7 marketing words to use (and 5 to lose)
Read this, because the free secret you’ll find here instantly delivers value.
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Social Media
| Amandah Blackwell
9 bogus claims by social media swindlers
It's time to unmask the 'gurus' and 'ninjas,' dismantling their wayward assertions and offering some valid guidance about online marketing.
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Marketing
| Allie Gray Freeland
4 lessons marketers can learn from yoga
You needn’t master ‘up dog’ or ‘humble warrior’ to represent your brand well. Clear your mind, grow from within, and be kind.
Namaste
.
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Blogger Relations
| Mickie Kennedy
5 ways to avoid being a rude guest blogger
Landing the opportunity to write a guest post on someone else’s blog is just the first step in the process. There are etiquette rules to follow to ensure you’ll be asked to blog again.
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Media Relations
| Kevin Allen
Your primer to on-camera media interviews
Nervous about going in front of the camera? This video guide from
Entrepreneur
provides useful dos and don’ts to remember the next time you’re on the end of a reporter’s microphone.
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Writing & Editing
| Emilie S. Yount
7 books every writer should read
Behind every good writer is a good reader. To take your writing up a notch, pull inspiration from one of these classic page-turners.
Career Advice
| Nicole Reaney
4 misfit PR candidates you’ll likely interview
These common characters will arrive at your office and initiate the behaviors that (they think) work for them. On the plus side, the author also describes the winning applicant.
Tweet
Media Relations
| Mark Macias
How to apply PR skills at networking events
If you are your own brand, it makes sense that you should employ your professional acumen when presenting yourself to potential ‘clients.’
Tweet
Media Relations
| Kevin Allen
Your primer to on-camera media interviews
Nervous about going in front of the camera? This video guide from Entrepreneur provides useful dos and don’ts to remember the next time you’re on the end of a reporter’s microphone.
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