This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.

Like movie-goers, PR Daily readers were all about 'Gatsby' this week. Plus, top traits of good press release writers, email etiquette tips, and more.

The verse, which a chaplain wrote about keeping the fun in youth baseball, got a big boost on Facebook and now graces Little League fields nationwide, with help from Farmers Insurance.

A whole lot of luck goes into winning a fortune like Saturday’s jackpot, but it takes particular skills and traits to make it in public relations. Here are a few smart bets.

When disaster hits, both the media and the public hit the Web.

All your own formal preparation can go by the boards through pure carelessness or lack of foresight. Make sure your message lands by taking these basic steps.

These common characters will arrive at your office and initiate the behaviors that (they think) work for them. On the plus side, the author also describes the winning applicant.

Writers at Gawker and the Toronto Star both claim to have watched a video showing Mayor Rob Ford smoking crack. Ford’s attorney says otherwise.

Demand for the chicken has residents of the isolated strip paying triple the usual cost to have it smuggled past Israeli blockades, a four-hour trek. Talk about poultry in motion…

What if new changes to your home were approached in the same way that the social network handles its incessant redesigns? A new video imagines how it might play out.

Enthusiasm, versatility, and effectiveness are musts in today’s business environment. Looks for these signs that you need to move on.

The NBC comedy series may be drawing to a close this week, but there’s no doubt it’s going to leave a lasting impression. ‘That’s what she said.’

If you are your own brand, it makes sense that you should employ your professional acumen when presenting yourself to potential ‘clients.’

Read this, because the free secret you’ll find here instantly delivers value.