Which words drive PR professionals nuts?

That’s the question PR Daily publisher Mark Ragan asked his Twitter followers last week, using the hashtag #3WordsPRProsHate. A number of followers weighed in with individual words and three-word phrases.

We compiled five of the most commonly mentioned words and terms:

1. Spin
2. Unique
3. Guru
4. Synergy
5. Innovate

1. Off the record
2. Return on investment
3. Let’s circle back
4. Low hanging fruit
5. Competitor was mentioned

Now it’s your turn. Let us know in the comments which words and phrases annoy you.

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